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Appeals in Modern Rhetoric: An Ordinary-Language Introduction
Type:
Publication, Book Scholarly
Publication, Book Scholarly
Year:
2005
2005
Peer Review:
Refereed
Refereed
Importance:
Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, this book uses common, accessible language to explain the concept of the rhetorical appeal--meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists.
Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, this book uses common, accessible language to explain the concept of the rhetorical appeal--meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists.
Journal Impact:
None
None
Citation:
Killingsworth, M. Jimmie. Appeals in Modern Rhetoric: An Ordinary-Language Introduction. Carbondale: Southern Illinois University Press, 2005.
Keywords:
appeals rhetoric
appeals rhetoric
